“Tropical Charters Langkawi is your one-stop shop for all your Langkawi needs. Whether you are looking for a ferry service to Koh Lipe, want cruise packages and deals, or are searching for private tours and team building activities, we got you covered.”
Tropical Charters website was my first website project. The brief was to rebrand and redesign the company’s entire website, as our client wanted to improve their website’s overall UI and UX experience for their clientele. Immediately through my observation, I knew that the design had to be modernised and the website flow simplified. The art direction I went for was a clean and classy style with a hint of an overall soft feel, utilising the white space. I wanted the audience to have a feel-good holiday and travelling vibe while browsing. The main colours were inspired from the colours of the classic sailor’s uniform (blue and white).
To improve user experience, I included an information box on the “hero image” (the main visual that appears at the top of the landing page) at the home page of Tropical Charters’ website. The idea is so that returning customers have the convenience of booking straight away whenever they access the homepage. I’ve also included the information boxes containing the summary booking details with “Book now” button at their feature Cruise packages webpage for the returning customers’ convenience.