“Examanix is the Exam Management Solution that makes Cambridge International Examinations (CIE) registrations as straightforward and simple as possible. With Examanix, you can cover all aspects of managing IGCSE exams, for each candidate and exam, at a glance.”
The keywords that I’ve extracted that best represents this brand are, simplicity, efficient, clean, and straightforward. Hence, these keywords are ingrained into the brand identity and logo design.
The Examanix logotype is a clean and simple design with rounded corners alphabets to give an overall look that it’s user friendly. The arrow element design that’s above the “i” alphabet of the Examanix logo symbolizes the concept of “moving forward”. Which means, Examanix is smooth and straightforward to use. This concept is applied as part of the brand identity throughout every marketing collateral.