In the spirit of Christmas, we had an idea to give our participants a unique ChemCaper experience!
The idea was that each and everyone of our participants are able to send customised physical Chemcaper Christmas cards to their loved ones anywhere around the world. I came up with the idea of 3 separate illustration designs, each representing a significant Christmas value, namely “Love”, “Joy” and “Sharing”.
The art direction that we decided to go for was paper cut illustration style. It gives a raw and fun feel to it, like kids doing Christmas paper cuts to put up as a decoration before Christmas day. 🙂